Claude

Claude AI for Digital Marketing

Beginner to Intermediate10 days2 hrs hr/ daySkill Accelerator

This bootcamp is built for aspiring marketers, growth hackers, and performance specialists. In a world where content velocity wins, this programme ensures you enter the industry with a real competitive advantage — the ability to plan, create, and optimise full marketing campaigns using Claude, Anthropic's AI assistant.

This is not a theoretical course about marketing or AI in isolation. Every session is hands-on and outcome-driven, producing real campaign assets you can add to your portfolio.

Curriculum

Week Session Topic

Week 1:

S1 Marketing in the Age of AI

S2 Audience Personas & Market Research

S3 Ad Copy & Campaign Messaging

S4 SEO Briefs & Keyword Research

S5 Email Sequences & Funnel Strategy

Week 2:

S6 Social Media Planning & Content Calendars

S7 Funnel Analysis & Performance Interpretation

S8 Brand Voice & Creative Quality Control

S9 Campaign Portfolio & Personal Brand

S10 Ethics, AI Disclosure & Grand Finale Showcase 🏆

Learning Outcomes

Learn by Doing — Every session produces real campaign assets — ad copy, personas, briefs, and email sequences ready for your portfolio.

Campaign-First — From strategy to execution: understand how Claude accelerates every stage of the marketing funnel.

Career Ready — Graduate with a complete campaign case study, optimised LinkedIn profile, and AI fluency that marketing teams want.

Ethically Aware — Understand brand voice integrity, AI disclosure, and where human creative judgment remains essential.

Stream-Inclusive — B2B, B2C, e-commerce, social — every concept adapts to your chosen marketing domain.

Session Breakdown

WeekStrategy & Creative Foundations

Build the essential AI-powered marketing skill set

Week 1 builds your marketing intelligence layer. You move from understanding how Claude thinks to producing real campaign assets — audience personas, ad copy variants, SEO briefs and email sequences. By Session 5 you will have a mini-campaign portfolio.

Session 1

Marketing in the Age of AI

Understand how AI is reshaping marketing roles and workflows. Explore what Claude can and cannot do for a marketer, and make your first structured marketing prompt.

  • Understand AI's role in modern marketing stacks
  • Distinguish between AI automation and human creative strategy
  • Make your first structured marketing conversation with Claude
  • Overcome hesitation and build confidence with AI tools
HomeworkHave 5 marketing-focused conversations with Claude before Session 2
Session 2

Audience Personas & Market Research

Research smarter, not harder. Use Claude to build detailed audience personas, analyse competitor positioning, and extract consumer insights from raw data.

  • Build detailed audience personas using Claude
  • Use Claude to analyse competitor messaging and positioning
  • Extract market insights from briefs, reports, and raw notes
  • Apply the 3C Framework — Clear, Contextual, Concrete — to research prompts
HomeworkBuild 3 audience personas for a brand of your choice using Claude
Session 3

Ad Copy & Campaign Messaging

Produce high-converting ad copy at scale. Learn to generate multiple variants for different platforms and audiences, then test and refine with Claude as your copy editor.

  • Write platform-specific ad copy for Google, Meta, and LinkedIn
  • Generate 10+ headline variants in minutes and filter the best
  • Use Claude to A/B test messaging angles
  • Match copy tone to audience segment and campaign objective
HomeworkWrite a 5-variant ad set for a real or fictional product launch
Session 4

SEO Briefs & Keyword Research

Use Claude as your SEO research partner. Build content briefs, cluster keywords, write meta descriptions, and understand search intent — faster than any manual process.

  • Use Claude to generate keyword clusters for any topic or niche
  • Write complete SEO content briefs with headings and intent mapping
  • Produce meta titles and descriptions at scale
  • Understand the line between AI-generated and human-authored SEO content
HomeworkCreate an SEO brief for a blog post in your target niche
Session 5

Email Sequences & Funnel Strategy

Map the full customer journey and build email sequences that convert. Use Claude to write nurture flows, re-engagement campaigns, and transactional copy — then showcase your Week 1 output.

  • Map a marketing funnel and identify content needs at each stage
  • Write a 5-email nurture sequence using Claude
  • Personalise email copy for different audience segments
  • Present best Week 1 assets — Best Persona, Best Ad, Best Brief
HomeworkDraft a 3-email re-engagement sequence for a dormant subscriber list

WeekAdvanced Execution & Career Launch

Move from campaign creation to real-world marketing career readiness

Week 2 elevates your skills from execution to strategy and career readiness. You master funnel analysis, social calendar planning, analytics storytelling and brand voice consistency — then present a

complete campaign to your cohort.

Session 6

Social Media Planning & Content Calendars

Build a month of content in an afternoon. Use Claude to plan, draft, and adapt content across platforms — maintaining brand voice while scaling output.

  • Generate a 30-day social media content calendar with Claude
  • Adapt a single content idea across Instagram, LinkedIn, and Twitter
  • Maintain consistent brand voice across all Claude-generated content
  • Use Claude to write captions, hooks, and call-to-actions at scale
HomeworkBuild a 2-week content calendar for a brand you admire
Session 7

Funnel Analysis & Performance Interpretation

Turn data into decisions. Use Claude to interpret campaign metrics, identify drop-off points in the funnel, and write executive-ready performance summaries.

  • Use Claude to analyse campaign metrics and interpret trends
  • Identify funnel leaks and generate optimisation recommendations
  • Write performance summaries for marketing leadership
  • Build a narrative around data — from numbers to story
HomeworkAnalyse a publicly available marketing case study and write a performance summary using Claude
Session 8

Brand Voice & Creative Quality Control

AI-generated content must sound human and on-brand. Learn to establish brand voice guidelines with Claude, then use them to QA all AI output.

  • Create a brand voice guide using Claude
  • Use Claude to audit existing content for tone and consistency
  • Edit AI-generated copy to match brand personality
  • Understand when to accept, edit, or reject Claude's creative output
Session 9

Campaign Portfolio & Personal Brand

Build the career assets that get you hired. Craft an AI-powered resume, optimise your LinkedIn profile for marketing roles, and put together a complete campaign portfolio with Claude.

  • Craft a compelling, ATS-friendly marketing resume with Claude
  • Optimise your LinkedIn profile for marketing recruiter searches
  • Build a digital portfolio of your Week 1–2 campaign assets
  • Prepare STAR-method answers for common marketing interview questions
  • Practise mock interviews with Claude as your interviewer
HomeworkUpdate your LinkedIn About section using today's Claude output
Session 10

Ethics, AI Disclosure & Grand Finale Showcase 🏆

Be the marketer who uses AI wisely. Understand disclosure obligations, copyright in AI-generated content, and where human creativity remains non-negotiable. Then present your complete campaign to

your cohort.

  • Understand ethical use of AI in marketing content
  • Navigate copyright, attribution, and disclosure norms
  • Design your personal Claude marketing workflow
  • Grand Finale: Present your full 2-week campaign case study
  • Earn peer-nominated awards and your Certificate of AI Proficiency

Who Should Enroll?

Aspiring Marketers, Growth & Performance Roles