Claude

Claude AI for Digital Marketing

Beginner to Intermediate3 months2 hrs hr/ weekSkill Accelerator

This bootcamp is built for aspiring marketers, growth hackers, and performance specialists. In a world where content velocity wins, this programme ensures you enter the industry with a real competitive advantage — the ability to plan, create, and optimise full marketing campaigns using Claude, Anthropic's AI assistant.

This is not a theoretical course about marketing or AI in isolation. Every session is hands-on and outcome-driven, producing real campaign assets you can add to your portfolio.

Curriculum

01

Week 1

5 topics

  • Marketing in the Age of AI

  • Audience Personas & Market Research

  • Ad Copy & Campaign Messaging

  • SEO Briefs & Keyword Research

  • Email Sequences & Funnel Strategy

02

Week 2

5 topics

  • Social Media Planning & Content Calendars

  • Funnel Analysis & Performance Interpretation

  • Brand Voice & Creative Quality Control

  • Campaign Portfolio & Personal Brand

  • Ethics, AI Disclosure & Grand Finale Showcase 🏆

Learning Outcomes

Learn by Doing

Every session produces real campaign assets — ad copy, personas, briefs, and email sequences ready for your portfolio.

Campaign-First

From strategy to execution: understand how Claude accelerates every stage of the marketing funnel.

Career Ready

Graduate with a complete campaign case study, optimised LinkedIn profile, and AI fluency that marketing teams want.

Ethically Aware

Understand brand voice integrity, AI disclosure, and where human creative judgment remains essential.

Stream-Inclusive

B2B, B2C, e-commerce, social — every concept adapts to your chosen marketing domain.

Session Breakdown

Understand how AI is reshaping marketing roles and workflows. Explore what Claude can and cannot do for a marketer, and make your first structured marketing prompt.

  • Understand AI's role in modern marketing stacks

  • Distinguish between AI automation and human creative strategy

  • Make your first structured marketing conversation with Claude

  • Overcome hesitation and build confidence with AI tools

  • 📝 Homework: Have 5 marketing-focused conversations with Claude before Session 2

Who Should Enroll?

Aspiring Marketers, Growth & Performance Roles