This bootcamp is for D2C founders, e-commerce entrepreneurs, and students targeting retail tech careers. Build and grow a Shopify store end-to-end using Claude as your content engine, ops assistant, and analytics co-pilot. Go beyond basic tutorials — integrate AI into real decisions, from product copywriting and customer support automation to sales analytics. Gain skills that e-commerce employers and investors actually want.

Curriculum

01

Week 1

5 topics

E-Commerce in the AI Era
Product Copy That Converts
Store Pages, Brand Story & UX Copy
Theme Tweaks, SEO & Store Optimisation
Email Marketing & Customer Flows + Week 1 Showcase

02

Week 2

5 topics

Paid Ads & Performance Marketing Copy
Customer Support Automation
Sales Analytics & Reporting with Claude
Influencer Outreach & Partnership Copy
Pitch Deck, Portfolio & Grand Finale Showcase 🏆

Learning Outcomes

Learn by Doing

Every session produces real store assets — product descriptions, support flows, ad copy, and analytics reports.

Store-First Thinking

You learn Shopify not as a tool but as a business. Claude helps you think like a D2C operator, not just a store builder.

Operations Ready

From inventory descriptions to customer support automation, Claude supercharges every operational function.

Ethically Aware

Understand AI-generated content disclosure in e-commerce, review integrity, and data privacy basics.

Career & Founder Ready

Graduate with a live or demo store, a pitch deck, and AI skills that D2C brands actively hire for.

Session Breakdown

Understand how AI is transforming D2C and marketplace businesses. Explore the Shopify ecosystem, and use Claude to define your niche, target audience, and product positioning from Day 1.

Understand the D2C landscape and where AI creates the biggest advantage
Use Claude to identify a niche, define a target customer, and validate a product idea
Map the typical Shopify store structure and content requirements
Make your first Claude-powered business brief
📝 Homework: Use Claude to write a one-page business concept for your demo store

Who Should Enroll?

D2C Founders, E-Commerce & Marketplace Roles